MTV and Radiohead have joined forces to bring you this telling video for "All I Need," taken from In Rainbows. According to the Hollywood Reporter, the collaboration involves the channel's EXIT (End eXploitation and Trafficking) campaign, which attempts to combat the business of selling children into the sex and/or labor industries.



Thom Yorke speaks to the Hollywood Reporter:

"All power to MTV for taking this on because its obviously going to be difficult for them in terms of the advertisers," he said. "With the ('All I Need') video, their lawyers had to beg to make sure there wasn't a single white trainer with a logo on it because the implication would be a little too close. But the implication is still there."